The Pharos Project is a project of the Healthy Building Network. HBN is:

In Vermont:
Melissa Coffin, Bill Walsh

In California:
Tom Lent

In Washington, DC:
Larry Kilroy, Sarah Gilberg, Sarah Pickell, Susan Sabella

In Maine:
Jim Vallette

PHAROS V2: SHOW US WHAT YOU’RE MADE OF!

 I think you’re really going to like Pharos v2.

I could talk about how improved user interface and workflow features will save your firm time and money, while increasing your control over your building product specifications throughout the construction schedule.  But you can read about that in our press release.  Or better yet, take a free trial and see for yourself.

What I really want to talk about with Pharos subscribers and blog readers is why these tools really matter, to you and us.  Let’s not confuse the means with the ends.  In the end, Pharos is not just about making you more efficient in your work, it’s about making you more effective in your mission:  transforming the building materials market to be a driver for best environmental, health and social equity practices.  

You have made clear, and we agree, that the best way to achieve the ideal of living buildings and a regenerative industry is through transparency.  And transparency is breaking out all over in the building products industry: from manufacturer-led Environmental Product Disclosures to the customer led Health Product Declaration Open Standard, to a proposed LEED credit that could create incentives for both.  

But transparency alone will be, at the same time, both “not-enough” and “too-much” of a good thing.  There’s a big difference between choking down a crate of organic vegetables, cooking them up into a nourishing meal, and understanding them as the basis for inventing new cuisine.  It might seem like a stretch to suggest a comparison between Pharos and el Bulli, but we think that the data geeks out there – you know who you are, and we know who you are – won’t flinch at the extended metaphor.  

Forward leaning manufacturers have provided us with the finest ingredients: honest data.  We treat that with the respect it deserves. Everyone at the table will be nourished professionally, and some of you will be inspired to co-create a new way to appreciate the bounty.

Pharos v2 gives manufacturers an unsurpassed platform for distinguishing their companies and products to their customers.  It gives customers an unprecedented capability to aggregate and amplify their preferences into clear market signals to their suppliers.  It offers everyone a place at the table, and the tools to participate, communicate, and collaborate on a transformational agenda.  We can’t wait to see what we cook up.  Take a seat & show us what you’re made of!

Bill Walsh is the executive director of the Healthy Building Network.

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